Matcha grew up in Isan, as a member of an ethnic minority,[2] and was raised by a poor single mother.

[3] Matcha is the executive director of Sangsan Anakot Yaowachon, an organization which supports youth from marginalized communities, primarily in the villages on Thailand's border with Myanmar.

[5] In the organization's first decade, it was able to provide scholarship to 1,000 children, but the program was discontinued in the late 2010s due to lack of financial support.

[7][8] In 2020 and 2021, Matcha criticized the Thai government for not providing financial aid to ethnic minorities, who consequently were more harshly impacted by the COVID-19 pandemic.

[4][12] In 2016, a neighbor set fires near their home several times, which Matcha believed were driven by homophobia; despite reports made to the police, no action was taken.