Since then, he has overseen the production of 500+ projects, and directed and produced over 100 commercials and music videos, including global campaigns for HP, IBM, Google, and Disney.
[citation needed] He has worked with artists such as Adele, Jay-Z, Katy Perry, Green Day, Taylor Swift, Pink, Beck and R.E.M.
In September 2013, he began directing the feature film London Fields, based on the novel by Martin Amis, starring Billy Bob Thornton, Amber Heard, Jim Sturgess, Theo James, Johnny Depp, Cara Delevingne, and Jaimie Alexander.
Mirada is equal parts design studio, visual effects and animation facility, technology incubator, development and production company.
[citation needed] Under his direction, Mirada has launched a number of multi-platform storytelling experiences, including the IBM THINK Exhibit installation at the Lincoln Center, the Ro.me interactive music video, and MirrorWorld, a living storybook app for author Cornelia Funke's book series.