Matinée idol

Matinée idol is a term used mainly to describe film or theatre stars who are adored to the point of adulation by their fans.

The term can be taken as faintly pejorative in that it suggests the star's popularity came from the afternoon matinée performances, frequented more by women, rather than the "big picture" evenings and, hence, a less discriminating audience.

Matinée idols often became the subject of parody during the height of their popularity, an example being Stan Laurel spoofing Rudolph Valentino in his film Mud and Sand.

The term differs from "sex symbol", which refers to a star's sexual attractiveness in and outside of film more so than their romantic performances on the screen.

In Eugene O'Neill’s autobiographical play Long Day's Journey into Night, there is a speech where the character of the mother describes how as a convent-educated schoolgirl she became enamored with the dashing matinee idol modeled after O’Neill’s popular father.

Wallace Reid is an example of a matinée idol. The original caption of this image from Picture-Play Magazine reads: "The only reason why they don’t let Wally play in dress-suit rôles all the time is that the casualties among the ladies would soon empty the picture houses. In fact, we feel that we’re toying with the fan hearts even to print this picture." [ 1 ]
Photoplay named Richard Barthelmess the "idol of every girl in America" in the 1920s. [ 2 ] An admirer wrote that "his wonderful black hair and soulful eyes are enough to make any young girl adore him" in 1921. [ 3 ]
Rudolph Valentino is the epitome of a matinée idol.