Matraka is from Purísima del Rincón, Guanajato, and identifies as Indigenous Mexican.

His father is a cultural manager in Guanajuato and brought Reyes to Baile folklórico performances starting at an early age.

[3] In an interview with Periódico Correo, Matraka said, "From the age of 5, my father regularly took me to cultural events such as folkloric ballet meetings in Guanajuato.

"[3] At university, Matraka majored in plastic arts but now works full-time doing drag performances.

[4] Matraka's outfits incorporate classic elements, such as sarapes and ruffled skirts.