He was a three-time Brier champion skip in the 1950s, and his success, coupled with his colourful charisma is credited with leading to a boom in curling in Edmonton.

[5] At the time, most of the men in the town were fighting in World War II, so he was "conscripted" to play with senior-aged curlers at his local club.

At age 27, Baldwin was then the youngest skip to win a Brier, in an era when teams were generally led by men decades older.

He is also remembered for pleasing a cheering Edmonton hometown crowd by sliding halfway down the sheet of ice when throwing his final rock of the event, a move that was legal under the curling rules of the time.

[8] Baldwin also served as a director of the Edmonton Eskimos football team for five years[6] and is recognized on the University of Alberta's Wall of Honour.

He was a founding director of Alberta Energy Company, serving for 25 years, and in 2000 named a member of the Canadian Petroleum Hall of Fame.