[2][3] With the success of their first wave of products, Mattel Media then set on producing CD-ROM based interactive material for toys such as the Talk with Me!

[4] Mattel Media later expanded to video games soon after, publishing titles like Hot Wheels Stunt Track Driver.

[6][7] In February 2001, Mattel signed a publishing and distribution deal with THQ for the Hot Wheels and Matchbox licenses,[8] and Vivendi Universal Interactive Publishing for other major licenses including Diva Starz, Fisher-Price and Barbie.

[9] That same month, THQ also acquired Mattel's computer rights to Rugrats, SpongeBob SquarePants and Rocket Power and Mattel's console and computer rights to The Wild Thornberrys and Jimmy Neutron: Boy Genius.

[10] In 2000, the ex-Learning Company and Mattel assets acquired by Gores were split up into three divisions - GAME Studios for video games, The Learning Company for educational software and Broderbund for home software.