[4] Adam Curtis in his documentary Century of the Self describes Matthew Freud as a star in the "new culture of public relations and marketing in politics, business and journalism" that rose in the Clinton-Blair years.

[6] Freud, his sister Emma and brother-in-law Richard Curtis, sit on the board of Trustees for Comic Relief.

[10][11] According to the Sunday Times Rich List in 2020, Freud is worth an estimated £170 million, a decrease of £10m from the previous year.

Freud has also invited Cameron to many events and is part of the so-called 'Notting Hill Set' of influential Conservative-linked figures.

During their marriage, Murdoch and Freud owned Burford Priory in Oxfordshire, and hence were also considered members of the Chipping Norton set.