Segal co-founded OurTime.org with Jarrett Moreno with the goal of deepening civic engagement among his generation through a number of strategies including making colleges teach voter registration and an initiative to support businesses founded and run by entrepreneurs under 30.

Segal and Our Time co-founder Jarrett Moreno launched ATTN: in 2014 to create "content that breaks down complex issues, making politics interesting for millennials, and analyzes the world from the perspective of the social media generation.

In 2023, Segal spearheaded an event along with First Lady Jill Biden at Independence Hall in Philadelphia to celebrate the launch of “Well Versed,” a new animated musical series produced by ATTN: that aired on Nickelodeon designed to teach young viewers about civics and democracy.

Segal was also responsible for creating a primetime special that aired on ABC in 2020 called “VOMO: Vote or Miss Out” that was hosted by Kevin Hart and featured political figures from both parties and more than 20 celebrities encouraging electoral participation in the upcoming election.

Prior to the acquisition, the company had raised $37M over three separate funding rounds since it was founded, including investments from Marc Rowan, Bill Maher, Ryan Seacrest, Paul Wachter, Jimmy Iovine, Tom Werner, and TPG.

[28] The company also produced a video with the World Jewish Congress, the Anti-Defamation League, and the International Holocaust Remembrance Alliance that explores the roots of anti-Semitism and how it is defined today.