[2] Maui Nō Ka ʻOi Magazine features stories relating to the culture, art, dining, environmental issues, current events, recreational activities, and local businesses within Maui County.

The magazine is marketed at newsstands across the United States and by subscription, and is distributed as an in-room amenity in resorts.

Proceeds from the banquet go to the Maui Community College's Culinary Academy.

[3] Maui Nō Ka ʻOi has a circulation of 25,000 and an estimated readership of 1.44 annually.

The magazine has received several Paʻi awards, which are given out by the Hawaii Publishers Association.