[5][6] In 1982, he moved back to Milan, and in 1983, launched a legal battle against Aldo for control over Gucci after becoming the majority shareholder following his father's death.
Maurizio Gucci was blamed for spending extravagantly on the company's headquarters in Florence and Milan.
[16] Maurizio's father, Rodolfo Gucci, originally did not approve of their marriage, calling Patrizia "a social climber who has nothing in mind but money.
[17][16] From 1984 to 1990, Gucci dated Sheree McLaughlin Loud, an American model from Orange, Connecticut.
The two met in the Sardinian town of Porto Cervo during the 12-Metre Class World Championship for the upcoming 1987 America's Cup after McLaughlin Loud had joined Maurizio's sailing crew for the event, coaching and teaching Gucci's other crew members.
Gucci doted on her, but Loud claimed that he did not want her to move to Milan, where he thought the strict social codes — and the Milanese socialites — "would make them both miserable".
The same year, Gucci forced out his remaining family members from the fashion company.
However, the drama between Gucci and his soon-to-be-ex-wife, Patrizia Reggiani, and the constant travel between the U.S. and Europe started to weigh on McLaughlin Loud in 1989.
[19] In 1990, Gucci began dating Paola Franchi, a childhood friend who had attended his wedding to Patrizia, after the two encountered each other at a private club in St. Moritz, Switzerland.
In 2022, Maurizio's younger daughter, Allegra Gucci, released her book Game Over (Italian: Fine dei Giochi), which is about the aftermath of her father's murder and the conviction of her mother.
"Although the film claims to tell the 'true story' of the family, the narrative is anything but accurate, depicting Aldo Gucci — president of the company for 30 years — and other members of the Gucci family who were the protagonists of well-documented events, as hooligans, ignorant and insensitive to the world around them.