[6] After graduating from SVSM, Carter played college basketball for one season at Western Michigan before transferring to the University of Akron.

[3] Carter attended Western Michigan University but left after his freshman year to intern in Nike's basketball sports marketing department.

[3] In 2010, Carter managed the production of The Decision, a television special announcing James's move from the Cleveland Cavaliers to the Miami Heat.

[8] Named after the Akron apartment complex where James lived in sixth grade, the company consolidated three businesses: the Robot Co., SpringHill Entertainment, and Uninterrupted.

[8] Before its merger, SpringHill Entertainment completed at least 19 film and television projects, including a Netflix limited series about Madam C.J.

[4] Likewise, Uninterrupted worked with 250 professional athletes, including Serena Williams and Odell Beckham Jr.[4] In 2021, Carter parlayed a deal whereby he and James each gained part ownership stakes of the Boston Red Sox.