It advocates for constitutional changes to benefit, or the independence of, Western Canada, which includes British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut.

[15] The Wexit movement gained traction in October 2019, shortly after the 2019 Canadian federal election, when the Liberal Party under Prime Minister Justin Trudeau was re-elected to form government.

[24][25] Signpatico, an advertising agency based in Regina, that installed the billboards, promised to vet ads more carefully in the future stating that while the company "fundamentally stand[s] by freedom of expression, as per the Charter", Signpatico is not "intending on inciting perceptions of hate speech or offensive ads.

[29] On January 11, 2020, a Wexit rally was held at the Alberta legislature grounds with the goal of collecting the 8,400 signatures required for official party status.

[40][41] In October 2020, the People's Party of Alberta dissolved and its board members committed support WIPA.

He called for an end to the federal carbon tax, renegotiation of the equalization formula, and action on oil-pipeline projects.

Even at the provincial level, it is rare for Western Canadian legislators to openly sympathize with separatism, and no MLA has ever won re-election after doing so.

The only Western Canadian candidate to ever win election while openly running for a party with a secessionist platform was Gordon Kesler, who won as a Western Canada Concept MLA in a 1982 by-election; even in that case Kesler downplayed the separatist aspect of his party's platform.

The party is seeking a presence in the House to advance its goals and ensure the frustrations of Western Canadians are heard.

[64] In September 2020, Hill criticized O'Toole for statements that the Conservatives would ensure Canada meets the Paris Agreement climate change targets.

The platform includes repealing Trudeau’s efforts to block Western economic development such as the ‘No More Pipelines bill’ (C-69) and the ‘Tanker Ban’ (C-48), making major revisions to the equalization formula, institute fiscal responsibility, reduce trade barriers within Canada, increase the exploration and mining of minerals, strengthen provincial autonomy, introduce direct democracy, reform firearms legislation, give greater control of immigration to the provinces, and defunding the CBC.

[66] While opposing any form of carbon tax, the Maverick Party takes a different approach to dealing with environmental concerns than the Liberals or Conservatives.