Matthew Alexander "Max" Frost is an American singer, songwriter, producer and multi-instrumentalist from Austin, Texas, who is signed to Atlantic Records.

[6] He started playing shows at 12 with Austin artists like bluegrass and gypsy jazz fiddler Ruby Jane and Bob Schneider.

[4][2][7][8] After hearing musicians like Erykah Badu and D'Angelo in his late teens, Frost began incorporating hip-hop elements into his blues-inspired stylings, interested in the idea of combining modern rhythms with classic vintage tones in his music.

[7][11][12] In an interview with The Daily Texan magazine, he recounted that right before a performance at the 2013 South by Southwest festival,[13][14] someone stole his guitar and backpack (containing his laptop and a hard drive).

[3] Three days later, the blog Pigeons & Planes starting streaming his song “White Lies",[3][2][15][12] a tune he'd written during the summer of 2012 and posted to his SoundCloud account in March 2013.

[12] The song ultimately hit number one on Hype Machine's “Most Popular Tracks on Blogs Now", which resulted in Frost being sought out by Atlantic Records.

[23] Frost joined The Bandito Tour with musical duo Twenty One Pilots as the opening act alongside electronic rock band AWOLNATION.

[6] Rolling Stone called Frost's music "heart-felt soul crooning atop songs that lie somewhere between blues, R&B, hip-hop and electronic pop," and included him in its September 2014 list of "10 New Artists You Need to Know.

"[12] Westword remarked that "channeling influences from vintage soul, R&B and blues, Frost’s sound is unmistakably retro," and added, "his beats, claps and vocals jointly create an identity that is elegant and unique.