[3] George was born on 6 September 1988 in Swinton, Greater Manchester and studied at Bolton School.

[5] Before music, he was a footballer with Preston North End and was on the verge of signing a two-year deal with them.

[6] In 2005 George joined the four-piece boy band Avenue made up of himself, Jonathan Lloyd, Scott Clarke, Ross Candy and Jamie Tinkler.

After applying to The X Factor in 2006, the band auditioned for the third series of the competition singing an a cappella version of the Will Young song, "Leave Right Now".

With Andy Brown joining as a member of Avenue replacing Jamie Tinkler, the band went on to have some success beyond their X Factor appearances.

In 2009, a mass audition was held by Jayne Collins to form a boy band, after successfully launching Parade and The Saturdays.

[12] In 2013, in support of a crossover appeal to the American music market, the group starred in their own reality series on E!.

[16] In June 2013, George was named as the new face and spokesmodel for Buffalo denim's fall line.

[18] In June 2014, George revealed his decision to enroll in elocution classes, to help improve his pursuit of an acting career.

[19][20] In September 2014, it was confirmed that he had joined the cast of Glee in the role of Clint, a bully and the lead vocalist of Vocal Adrenaline, after Mark Salling shared a photo of him on Twitter hanging out with Max on the set of the final season of the US comedy drama.

In April 2024, George was cast as Parson Nathaniel in Jeff Wayne's Musical Version of The War of the Worlds for the 2025 The Spirit of Man tour.

[28] In October 2013, George confirmed in an interview that he was dating Danish swimwear model Nina Agdal.

[31][32] In 2018, he began dating Stacey Giggs, but they split in August 2022 after he was embroiled in cheating rumors with co-star Maisie Smith.