Max Glücksmann

Shortly after his arrival in Buenos Aires, Glücksmann began to work as a photographic assistant at the Casa Lepage, along with Eugène Py.

Because of the distances involved, and possibly because of Glücksmann's nationality, Odeon agreed to build a processing and pressing plant for him in Buenos Aires, throwing in a resident Berlin-trained engineer for good measure.

By 1914 he had essentially gained overall control of the Argentine record industry, marginalising his only competitor, Victor, by the simple expedient of signing exclusive long-term contracts with the best musicians and, more cannily, the best song writers.

Far from making himself hated by this arrangement, he became a folk hero among musicians by his introduction of royalties, both in music-publishing and in record-making, for the first time in Argentina.

Works (covered area: 1690 square metres) was finished by architect Paul Ploetz, situated at Montañeses 2130/50 (CABA, now Barrio Chino).