YTMND, an initialism for "You're the Man Now, Dog", is[a] an online community centered on the creation of hosted memetic web pages (known within the community as fads, YTMNDs, or sites) featuring a juxtaposition of an image (still or short animation) centered or tiled along with optional large zooming text and a looping sound file.

Goldberg's new creation inspired others to make similar sites with other movie and television quotations (or any other sound clip they wished to use).

[2] In 2004, Goldberg wrote a press release after winning a lawsuit filed by Dustin Diamond for the "fan page" at the aforementioned dustindiamond.com.

[3] On August 29, 2016, Max Goldberg announced that YTMND would likely soon be shutting down, citing ill health and the site's inability to fund its own hosting fees from ad revenue.

In the article, five of Goldberg's favorite YTMNDs (You're the Man Now, Dog; Vader Coaster; Lohan Facial; LOL Internet; Blue Ball Machine) were mentioned, along with commentary from Max himself for each one.

The article's writer, James Lee, can be quoted as saying "Repeat an image loop and a sound file – as 24-year-old Max Goldberg with You're the Man Now, Dog – and pretty soon you'll have 4 million visitors a month and 120,000 contributors uploading their own clips.

"[10] Also in August 2006, an effort of YTMND users to post satirical reviews on the Amazon page for Tuscan whole milk was covered by The New York Times.