Christopher Charles Maximilian Hole CBE (born 26 May 1951) is chairman and CEO of UMGI (International division of Universal Music Group) since 1 January 2013.
[1] He previously held the role of chief operating officer for UMGI (International division of Universal Music Group) of which he occupied since 1 July 2010.
'"[4] Max Hole began his career in the music industry in 1972 as founder with Geoff Jukes of Gemini Artists, an agency and management business, representing such musicians as Martin Carthy, Camel, Mungo Jerry and Arthur Brown.
He became executive vice-president in 2004, overseeing the promotion and marketing of artists including Bon Jovi, Amy Winehouse, Snow Patrol, Justin Bieber, Andrea Bocelli, Juanes, U2, Eminem, Gwen Stefani, Shania Twain, and Bryan Adams and also assuming responsibility for Universal's Asia/Pacific business.
[11] Hole spent much of the last decade as head of UMG's Asia Pacific region, and is one of the industry's most experienced executives in this part of the world.
[16] Hole was instrumental in securing UMGI's deal with John de Mol's Talpa Media for The Voice Of…, a reality TV property similar to X Factor.