Featured performers included John Conte, Robert Cummings, Dennis Day, Dave Garroway, Edward Everett Horton, Ann Jeffreys, Jack E. Leonard, and Marilyn Maxwell.
Bambi Linn and Rod Alexander formed a dance team that appeared regularly, and Charles Sanford's orchestra often provided music.
Among the guest stars were Judy Holliday, Steve Allen, Frank Sinatra,[1] Marcel Marceau, Tony Randall, Ann Sothern and Maurice Chevalier.
Pat Weaver, who was president of NBC then, considered "a string of high-profile ninety-minute spectaculars" as a way "to court the light viewer" of television.
[2] Authors included Billy Friedberg, Will Glickman, Al Schwartz, Fred Saidy, Neil Simon,[3] and Elmer Rice.