Max Price served as the vice-chancellor and principal of the University of Cape Town (UCT) in South Africa, succeeding Njabulo Ndebele.

[3] During the organization of the first anniversary commemorations of the Soweto Uprising, Price was arrested and detained in solitary confinement for 12 days at John Vorster Square.

[citation needed] During Price's tenure, the Vice-Chancellor Strategic Initiatives were launched to address critical national challenges through university-wide, cross-disciplinary research.

Some critics accused Price of displaying a "gross lack of leadership,"[26] while others[28] questioned the necessity of using private security and police to manage the protests.

[29] On a national scale, the #FeesMustFall movement resulted in a government commitment[30] to provide grants to fully fund university education for students from lower-income households (earning below R350,000 annually).

At the University of Cape Town (UCT), the movement prompted the removal of the statue of Cecil John Rhodes from its central location on campus.

[31] Additionally, the movement led to the insourcing of 1300 workers,[32] including cleaners, drivers, security personnel, and residence kitchen staff, who were previously outsourced.

[33] Recent Memberships Price assumed the role of Chair of the Worldwide Universities Network (WUN) Partnership Board from 2014 to 2016 and served as Vice-Chair during the periods of 2013-2014 and 2016-2017.