Maximiliano Ricardo de la Cruz Reffino (born March 11, 1976) is a Uruguayan television host, actor and comedian.

[3][4] He began his career in the media in the early 1990s presenting El Club de las Tortugas Ninja on Teledoce with Paola Bianco.

[12] In 2014 De la Cruz presented the talent show Yo me llamo, whose panel of judges was composed of Roberto Musso, Lea Bensasson and Omar Varela.

[13][14] In 2015 he presented its second season and participated in Me Resbala, the Uruguayan version of the French format Vendredi, tout est permis avec Arthur.

[19] In 2021, he began hosting the revival of 100 Uruguayos Dicen,[20] and in 2022 the singing contest ¿Quién es la Máscara?, an adaptation of the South Korean format Masked Singer.