Headquartered in Kuala Lumpur, Malaysia, it provides a variety of communication products, applications and value added services for consumers, large enterprises as well as small & medium business owners.

[3] There are several high-profile celebrities who have signed on as spokespersons for Maxis, including Siti Nurhaliza, the Malaysian reality television show Akademi Fantasia's contestants, along with Jessy Wong The Diva and Arthur the Brave and Fluffy.

[citation needed] (2015~2020) 5 MHz Maxis had launched Malaysia's first Near Field Communication (NFC) service called FastTap.

The program focuses on three core subjects namely Mathematics, Science and English for Standard 6 to Form 5 students nationwide, bringing the learning enrichment in a fun and vibrant way content.

The launch was officiated by former Minister of Women, Family and Community Development, Datuk Seri Rina Mohd Harun on 26 March 2021.

[citation needed] On 27 April 2007, an offer was made to buy out Maxis and privatise the company in preparation for expansions into the Indonesian, Indian and Qatari markets.

[14][15][16][17][18] Under the urging of the former Prime Minister Datuk Seri Najib Tun Razak, Maxis announce that it will re-list the company in Bursa Malaysia on 11 November 2009.

[citation needed] The initial public offering, which constitute 30% of the company and involve its Malaysian operations, will raise at least MYR 11.7 billion.

[21] In August 2020, Maxis introduced a new logo set in the popular Proxima Nova font that replaces Gill Sans and then Aaux Next in the corporate identity with its new brand purpose "Always Be Ahead" in conjunction with its 25th anniversary and the upcoming Merdeka celebrations in the country.

According to the telco, the new brand purpose signifies the intertwining of Maxis’ and Malaysia's past, present and future journeys together in this rapidly evolving digital age.

Its shares are listed on Bursa Malaysia, forming part of the KLCI index (comprising the top 30 companies by market capitalisation).

Maxis is currently embroiled in a price war with its competitors namely Unifi, Yes, U Mobile and CelcomDigi in the prepaid SIM market which has caused their Hotlink starter pack sales to plummet.