The showroom was built in 1909 for the Maxwell-Briscoe Motor Company, which was founded in 1904 by Jonathan D. Maxwell and Benjamin Briscoe.

William Ernest Walker, a Chicago architect who specialized in large-scale commercial buildings, designed the showroom.

The four-story building is divided by brick piers; the ground floor features large plate-glass windows designed to showcase the company's automobiles, while the upper floors feature banks of double-hung and triple-hung windows between the piers.

[2] The showroom was added to the National Register of Historic Places on November 18, 2002.

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