It was released on June 24, 2022, through Roc Nation,[1] as the lead single from Willow's fifth studio album, Coping Mechanism (2022).

[2][3] "Maybe It's My Fault" was written by Willow, Asher Bank, and the song's producer Chris Greatti.

Prior to the release of "Maybe It's My Fault", Willow appeared as a guest on Yungblud's song "Memories".

Following the song's verse-chorus section, the end of "Maybe It's My Fault" showcases Willow screaming in an "alternative-metal breakdown", with an electric guitar solo.

[11] The music video for "Maybe It's My Fault", directed by Dana Trippe,[12] shows Willow pacing around her room "as she moves... between moments of frustration and others of near-serenity".