[1] According to German press quotes, investments range from € 100m to several billion per transaction and have an emphasis on companies from the consumer goods, retail or service sectors.
Tchibo Frischröst GmbH, the original coffee business innovated a non-food concept with weekly changing assortments that it introduced in its 1300 store retail chain.
It also expanded through an innovative concession depot concept to some 25,000 point of sale in Germany, Austria and Switzerland growing its total business to some €3.9bn turnover in 2003.
About a year later Günter and Daniela decided to sell their stakes in Tchibo Group to their siblings and set up Mayfair as a new family holding.
[6] Following the announcement of a new strategic phase by Puma's CEO Jochen Zeitz, which involved the repurchase of licensed countries and the roll out of a retail network, Mayfair increased their stake from 17% to 27%.
Two years later, when the luxury group PPR made a public offer for Puma in 2007, Mayfair decided to sell their stake in the company for 330 euros per share.