Maytime in Mayfair is a 1949 British musical romance film directed by Herbert Wilcox and starring Anna Neagle, Michael Wilding, Nicholas Phipps, and Tom Walls.
Knowing nothing about business or fashion, he becomes romantically involved with its beautiful manageress, Eileen Grahame, who he says reminds him of Anna Neagle.
The Motion Picture Herald said it was the third most watched film of the year after The Third Man and Johnny Belinda and more than Scott of the Antarctic, Paleface, Easter Parade, The Blue Lagoon, Red River, The Secret Life of Walter Mitty and The Hasty Heart.
[12] According to Kinematograph Weekly the 'biggest winner' at the box office in 1949 Britain was The Third Man with "runners up" being Johnny Belinda, The Secret Life of Walter Mitty, Paleface, Scott of the Antarctic, The Blue Lagoon, Maytime in Mayfair, Easter Parade, Red River and You Can't Sleep Here.
[14] The New York Times called the film "nauseously Technicolored flimflam";[15] while TV Guide noted "The plot is about as simple as they come, but it's told so nicely that you can't help but be charmed.