[1] It was the first Israeli outlet to be opened in 1993 and a major competitor of the local restaurant chain Burger Ranch.

[1] After a sales decline attributed to consumer boycotts as part of the BDS movement, McDonald's Corporation announced in 2024 that it would buy Alonyal pending regulatory approval.

The restaurant was in Tamra, 27 kilometers (17 mi) northeast of Nazareth, and the menu was bilingual, in Hebrew and Arabic.

In the wake of this decision, grilling equipment was installed at the restaurants, and the size of the patty and bun were increased.

[1] In 2004, the company was criticized for ordering its Arabic and Russian-speaking staff to speak only Hebrew during work hours.

Their motivation behind this decision was to "prevent uncomfortable situations for workers and clients who mostly speak Hebrew,"[14] but the order was subsequently withdrawn.

The McTouch offers the 'My Mac' option, allowing customers to create their own hamburgers with their preferences and favorites, choosing from various dressings and extra components such as guacamole and fried onion rings.

The announcement was after a boycott was called due to the franchise offering free meals to the Israel Defense Forces during the Israel-Hamas war.

[6] The difference is that the non-Kosher branches open on Shabbat and Jewish holidays, in addition to serving dairy products and cheeseburgers.

McDonalds in other countries such as Turkey and Pakistan, distanced themselves from the Israeli brand and pledged aid to Gaza.

[32] In April 2024, McDonald's purchased the franchise, from its current owner, Alonyal, due to falling sales in nearby Arab countries.