Aware of the fast food chain's success in North America and its increasing presence in other parts of the world, Yang researched fast-food business operations; in 1974, he contacted McDonald's headquarters in Illinois regarding a proposal for rights to open outlets in the Philippines.

[5] In 1991–1992, McDonald's expanded its reach to Visayas and Mindanao with the opening of new restaurants in Bacolod, Cebu City; and Cagayan de Oro, respectively.

[6][7] In 2018, McDonald's Philippines introduced NXTGEN, bringing self-ordering kiosks, modernized menu boards, card payment acceptance, split counter system, and with the specially trained Guest Experience Leaders to the country.

[8] It opened its flagship NXTGEN branch at McKinley West in Fort Bonifacio, Taguig, Metro Manila on October 5.

[2] In April 2021, it launched its first Green & Good store, promoting eco-sustainability,[10] at United Nations Avenue corner Del Pilar Street in Ermita, Manila,[11] as well as the Bike & Dine facilities for cyclists.