Its best known contents were the columns by Will Rogers and O. O. McIntyre, the Dear Abby letters section and comic strips, including Joe Palooka and Heathcliff.
By 1926, his daily column ran in 92 newspapers, and it reached 400 papers three years later, making him one of the best paid and most read columnists of the United States at the time.
[7] Writers syndicated by McNaught in those first years included Paul Gallico, Dale Carnegie, Walter Winchell and Irvin S.
[4] By 1987, McNaught had only 24 features left, making it the tenth largest comic strip syndicate in the United States at that time.
Eastern Color neither sold this periodical nor made it available on newsstands, but rather sent it out free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products.
In 1939, Cowles Media Company (the Register and Tribune Syndicate's corporate owner) and Arnold bought out the McNaught and Markey interests.
[20] In one case, McNitt supported a crossover between the comic strips Joe Palooka and Dixie Dugan, a feat which was commented upon by Editor & Publisher.