The song was released on 16 September 2016, and was re-released on 16 June 2017 through Atlantic Records, due to its late success in Latin America, Europe and the United States.

[1][2] The song's music video was released in 2017 and has received over 1.4 billion views on YouTube as of August 2020[update].

Then, his manager also showed the song to his wife and Venezuelan TV host Osmariel Villalobos.

In June 2017, Ocean signed a deal with Warner Music Group and re-released the song.

Then, a lone sampled hand drum sound is added around the 40-second mark and a whiff of a reggaeton beat right before one minute has passed; suddenly, Ocean sings in a hungry, scratchy register and multi-tracking his own voice, "transforming his sleek, bare-bones instrumental into a vehicle for a crushing expression of heartache".