In his book Bright Lights, Dark Shadows, Carl Magnus Palm wrote the following: "Bjorn's maturity as a lyricist was showcased in songs like 'The Winner Takes It All', and the hidden gem, 'Me and I', featuring an Eartha Kitt-inspired lead vocal by Frida, showed a hitherto secluded side of Björn's imagination.
Its split personality theme - I am to myself what Jekyll must have been to Hyde - combined with Frida's forceful delivery put a welcome darker spin on ABBA's largely bright and wholesome universe.
In the early 1980s, the instrumental section of the song was used as theme music to BBC television coverage of bowls.
Abba - Uncensored on the Record described it as a "comparatively rarely heard song from the Super Trouper album".
[3] Bright Lights Dark Shadows: The Real Story of Abba described it as "the hidden gem" of the Super Trouper album.