With the Saturn chain of stores it constitutes Media-Saturn Holding, owned by the retail company Ceconomy, which was demerged from Metro Group in 2017.

In 1988 Kaufhof Warenhaus AG acquired a 54 percent majority in the holding company of the media stores founded in 1979.

The Kellerhals family owned 21.67% of Markus fernandez through their indirectly held holding company Convergenta Invest.

[4] Since 2017 Media-Saturn Holding which consists of MediaMarkt and Saturn chains is owned by Ceconomy, a company formed through a demerger from Metro Group.

Store managers have discretion as to which products to stock, range, pricing, personnel and material costs.

It is known in Germany for its humorous, but sometimes crude, advertising campaigns; for example, the slogan "Lasst euch nicht verarschen" meaning "Don't let yourself be conned", literally verbal prefix for- (ver-) + ass (Arsch) + infinitive suffix -en (-en).

MediaMarkt's main slogan "Ich bin doch nicht blöd" (I'm not stupid) has been translated into the languages of the other countries where the company operates, except Italian: Non sono mica scemo!

), in Italian-speaking Switzerland Prior to the 2006 World Cup, MediaMarkt launched a campaign, claiming to be the "best fan supplier" ("Bester Fanausrüster"), with commercials showing international football fans shopping at MediaMarkt, showing exaggerated stereotypes of the participating countries, and making fun of the Austria team, which did not qualify.

This included a French seductress, Dutch fans smoking marijuana in caravans, or a Saudi haggling - to pay more.

German fans were portrayed with big bellies, asking for refrigerators to keep their beer cool, rather than looking for a new TV set.

When the Netherlands lost to Portugal, MediaMarkt used a quote from a 1980s show featuring Rudi Carrell, a Dutchman who was a long-time TV celebrity in Germany, to express Schadenfreude.

[29] The MediaMarktSaturn Retail Group has made bait-and-switch in the past: articles were advertised extensively at extremely low prices but were sold out within a very short time.

It is generally difficult to provide concrete evidence of such cases, since consumer protection groups do not have access to the delivery dates of the companies.

[30] In 2005, samples from the Frankfurter Allgemeine Zeitung in the Munich area showed that MediaMarkt or Saturn stores were more expensive in 15 out of 21 cases than local competitors.

[33] The retail chain was moved by Intel's discount system to have only insignificant or no computers with AMD processors on offer.

[35] On June 13, 2014, the Austrian Federal Competition Authority (BWB) announced a decision by the cartel court on April 23, 2014, against Media-Saturn Beteiligungs gmbH.