Media linguistics

[2][3] Thus, in principle, media linguistics seeks to explain the particular case of the functioning of language—in mass communication with its complex structure and changing properties—amid the overall trends of language and speech culture.

[4] It studies language in relation to medium-specific aspects, such as the specific properties of media texts or platforms, and sometimes includes analysis of multimodality.

[9] In recent years, media linguistics has been influenced by "transnational and translocal" communication and the relationship between a country's culture and its use of language.

[11] A study conducted by Peng in 2020 utilised online surveys and principal component analysis to analyse the results, subsequently finding "an intertwined relationship in which the effects of media exposure on acceptability judgments are moderated by language attitudes.

[19] Some scholars found that the perception of message in new media environments was highly influenced by ideologies surrounding the generic type.

For example, text messages from prominent political figures were reconstructed in TV newscasts to be more standard, adult, and official than the original transcripts.

[20] Readers are no longer reading works in protracted isolation, and can send the articles to others or post their own comments, oftentimes also eliciting a response from the journalist.

[28] As David Crystal posits, "Netspeak is more than an aggregate of spoken and written features... it does things that neither of these other mediums do, and must accordingly be seen as a new species of communication".

[29] According to Marilyn Deegan, they display fluidity, simultaneity (being available on an indefinite number of machines), and non- degradability in copying.

They also transcend the traditional limitations on textual dissemination; and they have permeable boundaries (because of the way one text may be integrated within others or display links to others).

[30] Language has the ability to shape political reality by influencing thought, guiding public discourse.,[31] and subconsciously alters the way people speak and think.

Mass persuasion also has to be linguistically unobtrusive, because the more subtle the language manipulation appears, the more insidious its effect on an unsuspecting public.