Media management
The term media in this connection is restricted to one-to-many-communication with one sender and a large number of consumers.
More precisely, the focus is on newspapers, magazines, books, music, television, films, internet and games.
They are needed as media enterprises generally do not produce all their offered content themselves but buy service packages of both, information and entertainment, from procurement markets.
Core competencies considerably contribute to the perceived customer benefit of a product and ensure the competitive advantage of an enterprise.
Achieving public attention and thus a better market position for media products constitutes the promotion competence.
Media enterprises with cross-media utilization competences can provide content to the recipients in a timely manner, in the desired amount and via the right channel.
Core competences form the foundation for the strategy formation process in media enterprises.
There is a range of different influences on the media management decisions and actions that have to be included in the external market analysis.
"[6] In case some strategically important core competencies are not yet acquired by the media enterprise, they have to be developed.
According to Timmers, "a business model is defined as the organization (or architecture) of product, service and information flows, and the sources of revenues and benefits for suppliers and customers.
"[7] According to Wirtz, "a business model is a simplified and aggregated representation of the relevant activities of a company.
It describes how marketable information, products and/or services are generated by means of a company's value-added component.
In addition to the architecture of value creation, strategic as well as customer and market components are considered in order to realize the overriding objective of generating and preserving a competitive advantage.
Book publishers are companies that have two components to consider: profit-orientation and a cultural dimension.
For book publishers, production and distribution are the main focuses of the economic activity.
With the rise of the internet, new distribution channels with direct delivery to book consumers have been developed.
