Mediawatch-UK, formerly known as the National Viewers' and Listeners' Association (National VALA or NVLA), was an advocacy group in the United Kingdom, which campaigned against the publication and broadcast of media content that it viewed as harmful, blasphemous and offensive, such as sex, violence, and profanity.

It argued for greater parliamentary accountability in recognising and tackling the risks inherent in digital platforms.

It also highlighted the need for both governments and individual households to be proactive, not just reactive, in monitoring risks online.

In the Mediawatch-UK response[4] it was suggested that the possession of allegedly "hard-core" pornography, as currently classified R18 by the British Board of Film Classification and, therefore, legally sold in high street sex shops (R18 classification), should be included in the range of extreme pornography that is the subject of the Home Office consultation.

It is proposed that possession of extreme material would become a criminal offence punishable by up to 3 years in prison.