The organisation showcases Australian designers' profiles with various runway and fashion events.
The festival has fashion runway shows, business-related seminars and workshops, entertainment, and music performances across Melbourne.
In 2023, the festival caused controversy after models wore material printed in Arabic spelling out "Allah walk with me."
The Australian National Imams Council condemned the inclusion of the phrase as it featured on "transparent" garments, viewed by some as provocative and disrespectful.
[3] The garments were designed by the label "Not A Man's Dream", which was subsequently removed by festival organisers.