Although New Routes had been a commercial disappointment, Wexler, Dowd and Mardin had Lulu record tracks for a follow-up album in March 1970 with virtually the same session personnel who had played on New Routes, although the latter album had been recorded at Muscle Shoals Sound Studio and the 1970 sessions were recorded at Criteria Studios in Miami.

The album's advance single "Hum a Song (From Your Heart)", co-credited to the Dixie Flyers and backed by the New Routes track "Where's Eddie", was issued in April 1970 to stall at #54 on the Billboard Hot 100.

Lulu completed recording for her upcoming album in May 1970 and after a further single release: the overlooked "After the Feeling is Gone", that June the Melody Fair album was issued in June 1970 with no significant commercial impact.

Lulu began a third album at Criteria Studios in November 1970, but the project was not completed.

Although she would remain contracted to Atco until 1972, she would have no further albums on the label, with only occasional overlooked singles.