The event, now a sister event to the MCM London Comic Con, described itself as "Europe's largest collectors fair for sci-fi, pop, cult tv, comics & film memorabilia.
"[1] Memorabilia featured exhibit spaces that held screenings, costumed performers greeting fans, celebrity signings, replicas of movie props and sets, and booths for dealers to sell merchandise.
[citation needed] Memorabilia was purchased by events company MCM Expo Group in 2008[3] and underwent significant change from a trade-focused event in order to attract a wider public audience.
Several years later, Memorabilia was folded into MCM's London Comic Con.
[citation needed] In addition to the trading and marketing aspects of Memorabilia, there are also guest appearances from television and film actors and sporting celebrities.