Within the United States, the college version of basketball annually garners high television ratings.
The game is widely cited as a catalyst for the explosion and expansion of the televised college basketball landscape.
Raycom in the early 1990s paid ABC $1.8 million for six weeks of network airtime of 26 regional games.
With BYU joining the Big 12 in the 2023–24 season, BYUtv ceased carrying Cougars sports telecasts, due to a contract with ESPN+ to hold the third-tier media rights of all teams in the conference.
The telecasts are still produced by BYU staff, and BYUtv continues to carry studio programming.
Scotty Connal, then-vice president of the all-sports network in Bristol, Conn., offered Dick Vitale a position, shortly after being fired from the Detroit Pistons.
[10] In 2016, Fox partnered with NextVR to live stream four Big East Conference games in virtual reality.
[11] By home team In 1974, Brent Musburger started using the term March Madness when describing the tournament.