Merc Clothing is a United Kingdom–based clothing company which specialises in the production of shirts, trousers, suits, parkas, harrington jackets, shoes and accessories for men and women (primarily focusing on the former).

[1] Founded by Javid Alavi in London in 1967, and with a presence on Carnaby Street, Merc Clothing aimed to fill a demand for a specific look in 1960s England.

[citation needed] Originally, in addition to their own merchandise, they stocked brands such as Fred Perry, Farah and Lonsdale, later dropping these brands to exclusively sell Merc products.

[2] Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele.

The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs.