In addition to Slovenia, Mercator Group is also present in Serbia, Montenegro, Bosnia and Herzegovina, and Croatia.

[3] Since April 2021, Mercator has been owned by Fortenova Group It acquired the shares from Agrokor, which had bought the Slovenian retailer in 2014.

Fortenova initially owned 89.11% of Mercator, increasing its stake to 90.005% after the general meeting held in September 2021.

[20][21][22] Mercator is constantly integrating innovative solutions with its services and offers, gradually changing and upgrading them, adapting them to the needs of customers, and replacing some of them with new ones.

Mercator continuously improves its offer so as to make it attractive and tailored to online customers and their buying habits.

[15] Mercator is investing heavily in the digitisation of its business processes and in digital communication, which it considers to be one of its strategic segments.

It is aimed at a broad spectrum of users, regardless of their age and lifestyle, who want to view short and useful content – not only for entertainment, but also whenever they need advice, want to save time, or want to make their work easier.

[26][27][28] In addition to Slovenia, Mercator operates as a local retailer in three other markets in the region: Serbia, Bosnia and Herzegovina, and Montenegro.