Their work and style is influenced by photographer Guy Bourdin and, together, they have pioneered the use of digital manipulation within their field.
Mert Alaş, born in Turkey and Marcus Piggott, born in Wales,[1] met in England in 1994 after having worked for a brief period in different areas, Alaş in classical music and Piggott in graphic design.
When they showed their first photos to Dazed and Confused, the London fashion magazine, they immediately made the cover.
They have created the images for perfume houses such as Gucci, Yves St Laurent, Givenchy and Lancôme.
Alas and Piggott have also worked with celebrities including Madonna, Marion Cotillard,[2][3][4] Cara Delevingne, Adele, Adriana Lima, Lady Gaga, Julia Roberts, Rihanna, Shakira, Jennifer Lopez, Linda Evangelista, Gisele Bündchen, Björk, Gigi Hadid, Kendall Jenner, Lindsay Lohan, Scarlett Johansson, Charlotte Rampling, Bella Hadid, Kylie Minogue, Sophie Ellis-Bextor, Victoria Beckham, and have shot album covers for Fergie, Taylor Swift and Nicki Minaj.