Metamorfoz (Metamorphosis) is the renowned Turkish pop singer Tarkan's sixth studio album, which was released on December 25, 2007, in Turkey.
[5] Despite the bad criticism he had received, Metamorfoz sold 300,000 copies in the first week of its release, which, according to the Turkish music industry, gaining diamond certification.
[9] After the failure of Come Closer Tarkan decided to release a new, Turkish album and in the beginning of 2007 he declared that he was working on new songs.
[10] Tarkan denied this in an interview given at the Atatürk International Airport in Istanbul, declaring that release was delayed and the Sezen Aksu song was taken off the track list.
The cover pictures Tarkan with unusually short hair, in a shiny grey suit, an image unfamiliar to his fans, which also justifies the title of the album.
[13] The style of the album is a mix of heavy electropop with dance and rock; extensive use of samples, electric guitars thrown here and there, synthesizers and keyboards.
Some journalists compared the style to that of Justin Timberlake and Britney Spears songs Toxic and Piece of Me, "mixed with some oriental sauce to make it slide easier".
[14] From the songs Vay Anam Vay, Dilli Düdük, Arada Bir, Hop Hop, Çat Kapı and Dedikodu are faster dance songs, Bam Teli and Gün gibi are somewhat slower, while İstanbul Ağlıyor and Pare Pare are slow ballads.
[19] Besides, he was awarded with a special appreciation from the Turkish Language Association (Türk Dil Kurumu), the president of the institute sent him a congratulation on his lyrics, appreciating how it cultivates the customs of the Turkish language, using several unique idioms and sayings, showing a great example to young people in preserving their mother tongue.
[20] Ecevit Kılıç, the columinst of Sabah newspaper called Tarkan the "Orhan Pamuk of music", who follows his own ways no matter what, just like the Nobel laurate writer.
[21] In the meantime, according to the daily Vatan, Metamorfoz "exploded like a bomb" on the music market, having sold 300.000 hard copies, while there were 49.000 Tarkan-related downloads from TTNetMüzik within a week, an internet site as the only one, where Tarkan's songs can legally be downloaded free of charge in MP3 format by subscribers of the internet service provider TTNet in Turkey.
Some journalists defended Tarkan saying that critics should be engaged in discussing his music rather than his dressing style, which characterized most of the publicism that appeared in connection with the release.
[5] Tolga Akyıldız, a popular columnist for Hürriyet, made a comment on Metamorfoz only two months after the release, saying that he wanted to wait until such daily slanders fade away like the claim that Tarkan "stole" his image from an artist of the Erol Köse label.
If only to give the album's name its proper due...[26]According to Hürriyet, the third most searched for words in the online dictionary of the Turkish Language Institute in January 2008 was "metamorfoz".
[30] The video was shot in 2007 in the studios of 'İstanbul Film Sokağı',[31] the director was Kıvanç Baruönü, who is known as the special effects master for the top hit Turkish sci-fi movie, G.O.R.A.
[35] The third music video of the album was completely kept secret, and the song title was revealed to fans just days before the June 12, 2008 release.
During the two-day filming of the dangerous scenes (including jumping from the van to the top of another car), the singer was replaced by a double.
[37] Tarkan's first concert abroad to promote Metamorfoz was held in the Wembley Arena in London on April 13, 2008, where his special guest was the Turkish nu metal band maNga.