In 2010, he co-authored his autobiography, Hey, You in the Black T-Shirt: The Real Story of Touring the World's Biggest Acts, with journalist Iain Shedden.
[4] His career as a Tasmanian radio announcer ended after he called a live Melbourne greyhound race: the lead dog was ahead by five lengths as he commentated, "Well, I'll be fucked, it's fallen over".
[4] He became the band manager of local artists, The Chevrons,[9] and arranged performances of visiting mainland acts, including Bobby and Laurie and The Easybeats.
[7] Chugg moved to Melbourne in 1967 where he worked for the Australian Musicians Booking Organisation (AMBO), run by Gary Spry, Jeff Joseph and Darryl Sambell.
[3][10] At AMBO he met a 16-yr old, Michael Gudinski, whom Chugg described as "this young guy there with red hair and a big nose who was booking all these new bands", they became friends, business associates and sometime rivals.
[7] In June 1971 Consolidated Rock organised a concert at the Sydney Town Hall featuring Billy Thorpe & the Aztecs and Daddy Cool.
[7] Wheatley and White left the company shortly after to concentrate on promoting their clients, Little River Band, in the US, with the remaining partners buying out their shares.
[12] Whilst arranging and promoting national tours for Squeeze, The Police, The Cure and Gary Numan, Chugg also took on the management of Jimmy and the Boys, The Church[13] and The Sunnyboys.
I was getting frustrated with that and thought I'd like to give it a try on my own.In 2000, Chugg was co-producer of the Opening and Closing ceremonies of the Paralympic Games in Sydney and he was awarded 'International Promoter of the Year' by Pollstar.
[18] According to Chugg, an Aztec performance at Sydney's Bondi Lifesaver club in 1974 was so continuously loud as to kill a full tank of tropical fish in an upstairs area – hence the episode title.
[18] During August 2002, promoters Chugg and Kevin Jacobsen, with Thorpe as co-producer, organised a related concert tour, Long Way to the Top, which featured many of the artists from the TV series.
[18] From late 2002 to early 2003, MCE promoted Australia and New Zealand tours by Santana and Red Hot Chili Peppers, both of which made substantial financial losses for the company.
[24][25] In 2012, he launched Chugg Music, his own record label, signing Australian bands, The Griswolds, Deep Sea Arcade, Sheppard, Major Leagues, Casey Barnes, Lime Cordiale and New Zealand outfit Avalanche City.
John Watson of Eleven Music recalled "Mark Pope, convinced us that we needed [Chugg's] help ... we were all very hesitant because Michael was really from a different generation and, let's face it, he had a reputation.
[30][31] In 2009, Chugg and Gudinski, were the co-organizers of Sound Relief, a multi-venue rock music concert held simultaneously in Melbourne and Sydney to raise funds for those affected by the February 2009 Victorian bushfires.
[4] Chugg was a chain-smoker and was noted for uttering profanities in on-stage rants, including yelling at incoming patrons with "hey, you in the black t-shirt, stop fucking running!
"[3][4] In 2010 he co-authored his autobiography, Hey, You in the Black T-Shirt: The Real Story of Touring the World's Biggest Acts, with journalist, Iain Shedden.
[35] In March 2014, on the 50th anniversary of his start as a promoter, Denis Handlin (CEO of Sony Music Australia) opined "Chuggy is noisy, wild, cantankerous, the oldest teenager I know and very often a nightmare to deal with.
[38] On 8 June 1998, he was appointed a Member of the Order of Australia with a citation "for service to music and the performing arts, particularly in relation to the promotion of Australian artists and to fundraising for youth and children's charities".