Shulman is the founder of Sand & Snow Entertainment, a company formed in 2021, dedicated to artist-driven work that stirs conversation, especially in younger generations.

[citation needed] Previously, he was the co-owner of the New York and Los Angeles-based production company Starry Night Entertainment alongside Craig Saavedra.

In 2009, Shulman produced and starred in the comedy/drama Sherman's Way opposite James LeGros, Enrico Colantoni, Brooke Nevin, Donna Murphy, and Lacey Chabert.

He ably conveys this character's remoteness from the real world, handling self-deprecating, sardonic asides with skill.”[1][2] From 2010–2014, Shulman appeared in TV shows ranging from Law & Order, Unforgettable, the feature film The Word, and the Atlantic Theater Company's White People by J. T. Rogers, while also producing the New York premiere of Mistakes Were Made at Barrow Street Theatre with Academy Award nominated actor Michael Shannon.

In 2014, Shulman and Saavedra's production arm Starry Night Entertainment earned its first two Tony Award nominations as producers on Broadway's After Midnight (musical) and The Cripple of Inishmaan starring Daniel Radcliffe.