Micro-Star International

Micro-Star International Co., Ltd. (commonly known as MSI; Chinese: 微星科技股份有限公司) is a Taiwanese multinational information technology corporation headquartered in New Taipei City, Taiwan.

The company has a primary listing on the Taiwan Stock Exchange[2] and was established on August 4, 1986,[3] by five founders – Hsu Hsiang (a.k.a.

[9] First starting its business in New Taipei City, Taiwan, MSI later expanded into China, setting up its Bao'an plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001.

MSI's offices in Zhonghe District, New Taipei City, Taiwan, serve as the company's headquarters, and house a number of different divisions and services.

It provides many computer and tech oriented products including laptops, desktops, monitors, motherboards, graphics cards, power supply products, computer cases and liquid cooler for gamers and content creators, all-in-one PCs, mobile workstations, servers, IPCs, multimedia peripherals, vehicle infotainment, and an autonomous mobility robot.

[21][22] The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship.

[24][25] In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experiences.

[42][43] MSI and Ubisoft jointly presented Ambient Link (synchronized game lighting) on Assassin's Creed Odyssey and Tom Clancy's The Division 2 in 2019.

New designs of its GS65 Stealth Thin and GE63 Raider RGB laptops earned the company an 84 out of 100 and put it on the top spot.

[55] On 7 October 2020, MSI released a public statement about their subsidiary Starlit scalping MSI-made Nvidia RTX 3080 and 3090 GPUs, and selling them for higher than MSRP on eBay.

[57] MSI issued a statement on March 28, 2022, claiming that it abides by all international regulations in terms of its sales and operations in Russia.

This limited-edition model features design elements inspired by the AMG performance brand, integrating the aesthetics and luxury of Mercedes-AMG with high-performance gaming hardware.

[60] The Discovery documentary Esports: The Rise of the New King examines the rapid transformation of gaming into a prominent sport, premiering in August 2023.

The program highlights the role of PC gaming in driving hardware sales and the growing partnership between manufacturers and esports tournaments.

[62] At the 2024 Taipei Auto Show, MSI unveiled a new range of smart electric vehicle (EV) chargers.

The lineup features residential and commercial models, including the EV Life charger, which is compatible with both U.S. and European charging standards.

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MSI Bravo laptop
An MSI Store. The MSI dragon, Lucky, greets customers at the entrance.