[5] Microsites are typically used in web design to add a specialized group of information, either editorial or commercial.
For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event.
This factor does not look at the entire website (which can be a common misconception on Quality Score), only the page chosen to land people on from their search query.
[6] Microsites have been criticized by security expert Rich Baldry who claimed they cause confusion, waste money, and can damage reputation.
At best, people might ignore the microsite domain, keeping themselves safe but making the marketing dollars a waste.