Founded in January 2006, Microsoft adCenter Labs’ primary research facility is located in Redmond, Washington.
[3] The algorithms developed by the team operate in the engines of Microsoft adCenter products such as Paid Search, Content Ads, and Behavioral Targeting.
[4] KSP delivers a standardized set of keyword technologies through a Web services model, accessible via an application programming interface (API) and a Microsoft Excel add-in.
Video and Audio Microsoft Gaze is in-text advertisement solution that helps publishers to better monetize their content and users to gather meaningful and contextual information at the fingertip.
The contextual advertising offered by Microsoft Gaze uses semantic analysis to determine dominant keywords within the content of a published web site.
Rich entities are defined within Microsoft Gaze as pieces of content that are enriched with additional pre-defined attributes that are interesting to the users.