Midas Touch: Why Some Entrepreneurs Get Rich — And Why Most Don't is a non-fiction book about personal finance, co-authored by Donald Trump and Robert Kiyosaki.
[1][2][3] The book received a positive review from Publishers Weekly, which called Trump and Kiyosaki, "the gold standard of the entrepreneurial spirit".
[6][1] Midas Touch elaborates on points made by Trump and Kiyosaki in their prior work Why We Want You to be Rich, implementation of which they claim would improve the American economy.
They lament the lack of financial literacy provided by the U.S. education structure and argue students should be taught how to become business owners instead of employees.
Requisite parts of learning how to become a good business owner include networking skills, brand name value, concentration to the task at hand, mental fortitude, and innumerable lesser characteristics.
Trump recounts adventures experienced while engaged in real estate investing in Manhattan and what it was like to star in the television program The Apprentice.
The conclusion emphasizes the hardship some immigrants experience prior to arrival in the U.S., acknowledging their effort to create a better life for their families as Americans.
Trump and Kiyosaki assert immigrants to the U.S. are especially motivated to find economic success and are willing to take virtually any job to start improving their lives.
[33] In 2011, Publishers Weekly called Trump and Kiyosaki "the gold standard of the entrepreneurial spirit" and concluded it was "an impassioned argument for business self-actualization" despite focusing on big ideas instead of step-by-step plans.
[3] Kirkus Reviews, which also evaluated the book in 2011, noted that the two writers complemented one another but only found it to be an average entrepreneurial handbook and criticized its "political proselytizing.
"[2] In 2012, Kiyosaki's company "Rich Global LLC" filed for bankruptcy and was ordered to pay nearly $24 million to the Learning Annex and its founder.
[36] In 2016, Trip Brennan was critical of Midas Touch in a review for The Intercept for its support of multi-level marketing, a practice he describes as a pyramid scheme in disguise, and for the way Trump and Kiyosaki discounted investment in mutual funds.