It covered Leicestershire, Shropshire, Staffordshire, Warwickshire, West Midlands, Worcestershire and also southern parts of Derbyshire and Nottinghamshire.

The Alliance was formed in 1994, taking its initial member clubs from the West Midlands (Regional) League and the Midland Football Combination, which had existed since before the Second World War, having originally been formed as the Birmingham & District League and the Worcestershire Combination respectively.

[3] Those selected from the West Midlands (Regional) League were Brierley Hill Town, Chasetown, Halesowen Harriers, Hinckley Athletic, Knypersley Victoria, Oldbury United, Paget Rangers, Rocester, Rushall Olympic and Willenhall Town.

[4] The Alliance's status as a feeder to the Southern League was cemented when Armitage 90 were relegated in the opposite direction.

[22][24] According to official FA regulations, clubs from the Alliance were eligible for promotion to a Step 4 league, provided their grounds met the required standard.

The best supported team in that season was Atherstone Town, whose average home attendance was 162.

The worst supported team was Oldbury United whose matches drew an average of only 39 spectators.

Barwell also took part in the match with the lowest attendance, when their game away to Oldbury United drew only 20 spectators.

The smallest crowd recorded was 10, for a match between Wednesfield and Biddulph Victoria on 19 April 2003.