[2][3] The app, Nintendo's first, allowed users to converse with friends by answering various questions, and featured Twitter and Facebook integration.

[4][5] Despite initially being a critical and commercial success, with over ten million downloads worldwide a month after release, its popularity dwindled soon after and it was ultimately discontinued on May 9, 2018.

Miitomo served as a conversational app where users could communicate with friends by answering questions on various topics, such as favourite foods or current interests.

Similar to Tomodachi Life, which some of the Miitomo development team also worked on,[6] players used a Mii avatar which they could create from scratch or obtain from their My Nintendo account or a QR code, and gave it a computer generated voice and personality.

The app was tied into My Nintendo's rewards scheme, with users able to earn "Miitomo Platinum Points" by clearing missions such as changing their outfits daily or linking their accounts.

Miitomo first launched in Japan on March 17, 2016, and by the end of the month, the app became officially available in all sixteen countries that were eligible for "My Nintendo's pre-registration period.

[30] Later observations conducted by SurveyMonkey, however, found that only a quarter of the people who had downloaded it regularly opened the app by May 2016, using it half as much as Candy Crush Saga and Clash Royale.